Problem: Not enough people know about the atmosphere.
Audience: Anyone really, but the website would be geared so that it doesn't have big complicated paragraphs.
Competition: I would think that other educational websites would be the primary competition.
Key Messages: Encouraging people to learn more about the atmosphere and care more about it.
Call to Action: I would like to encourage people to take better care of the atmosphere.
How to measure success: Number of visitor and how long they stay on the website.